As a ground service company, we’ve undeniably felt the impact of online OTAs (Online Travel Agencies) and ride-hailing apps. The landscape has changed drastically. Convenience is now expected, pricing is aggressively competitive, and trust is shifting from service providers to platforms.
In this whirlwind of change, one truth remains clear: we really don’t know who our long-term partners are anymore. Many collaborations that start with promise eventually fall into a relentless price war. When price becomes the only battlefield, everyone loses.
That’s when we chose to pause and look inward—to dig into our core values.
We realized something powerful: people—the human beings behind the wheel, behind the screen, and in the back seat—are still the heart of our business. Technology can streamline bookings, optimize routes, and process payments. But it can’t build trust, offer comfort with a smile, or understand emotional nuance. Not yet—and likely not for the next 10 years.
Here, we remain confident that human connection is irreplaceable. Whether it’s the respectful and heartfelt service from our team or the loyalty and warmth from our passengers, it’s these moments of connection that keep us going. These are the bonds that no algorithm can replicate.
So instead of racing to the bottom, we’re choosing to rise to our truth. We invest in people. We create value through relationships. And we believe that as long as we keep nurturing that bond, the traditional service industry still has a bright future—even in the tech era.
